For larger chunks of text, you may want to choose Sans-serif fonts for a speedier read - which also improves accessibility. “Serifs decrease reading speed, so if you want your audience to spend more time on your content, you can use this to your advantage by picking, for example, Times New Roman, Garamond, Georgia, Didot, or whatever else takes your fancy from the Serif family. UX Collective’s Dora Cee broke the context down like this, which makes a lot of sense. (Just think if you picked up a novel and it was printed in Comic Sans you’d have a certain feeling about that.) This impacts how you feel about the design and whether you feel it is credible or trustworthy. On the other hand, many books use serif typography and no one questions it. We’ve been talking about whether sans serifs are better for online reading for more than a decade. Some people love or hate serif typefaces online, for example. But everything about the font choices can create tiny reactions in your brain that make you feel a certain way about what you are seeing. Most of the time you probably aren’t directly thinking about how typefaces are persuading you in a design. All of this is accomplished through a combination of words, images, and visual elements – including typefaces. The goal of persuasive design is to create products that are functional and able to influence users’ thoughts, emotions, and actions. This might use techniques such as making things easy or appealing, or using social proof or gamification. When you are thinking about design for websites you can further think about persuasive design as an approach that aims to influence and guide user behavior toward a certain conversion. However, designers also tend to use it in any field requiring a target group’s long-term engagement by encouraging continued custom.” Based on psychological and social theories, persuasive design is often used in e-commerce, organizational management, and public health. The Interaction Design Foundation explains it like this: “Persuasive design is an area of design practice that focuses on influencing human behavior through a product’s or service’s characteristics. Persuasive design is almost any type of graphic element that is intended to help someone make a choice.
0 Comments
Leave a Reply. |